Sample — fictitious numbers · as of Sep 25, 2026
REVENUE (SEP)
$71,800
▲ vs Aug
EXPENSES
$58,300
All spend, categorized
NET PROFIT
$13,500
19% margin
ROAS
4.2×
blended, after fees
Sep: $71,800 rev · $13,500 profit
PROFITEXPENSES
Where the money comes from
Shopify store$42,600 · 59%
Wholesale accounts$7,800 · 11%
Where it goes
Product cost$28,400
Shipping & fulfillment$11,200
Ads (Meta & Google)$9,800
Payroll$5,400
Software & fees$2,100
Misc$1,400
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